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Sr. Email Marketing Manager | Job ID: 2740

Location: Illinois Date Posted: January 13, 2023 Category: Creative Services

#2740: Sr. Email Marketing Manager

Our client, focused in the financial services industry is current looking for a Sr. Email Marketing professional to join their marketing team on a full-time, permanent basis. The position is 3 day Hybrid onsite, a 25 min. drive from downtown Chicago. (*local residents only please*)

Summary:

As a Sr. Email Marketing Manager you will be responsible for building a customer-focused Enterprise email strategy that includes acquisition, nurturing, engagement, and retention campaigns through automation-based strategies. You will work closely with leadership and stakeholders (MarTech, Data, and Account teams), to identify how to best grow audiences and develop best-in-class email strategy. This role is highly focused on creating email strategies, growing leads and audiences through email as the medium.

 

The kind of experience our client is looking for:

  • 5+ years of Enterprise email marketing, digital marketing, or marketing analytics experience, preferably in a related industry
  • Proven experience showing email campaign success stories where you've shown increased customer lead and audience growth.
  • Experience creating and managing trigger email and lifecycle programs.
  • Strong experience with customer journey mapping, segmentation, and targeting strategies. Strong understanding of the sales lifecycle.
  • Comprehensive understanding of email best practices (e.g., subject lines, messaging, dynamic emails, customer segmentation, HTML/CSS, responsive design, deliverability, etc)
  • Proven knowledge of and experience using marketing automation tools, including email platforms, email testing software, and email analytics
  • Strong analytical skills. Ability to track, measure, and report on results of email marketing campaigns to determine ROI, and present findings to leadership
  • HTML knowledge preferred
  • Experience working with consent management platforms preferred but not required

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